First look at Chanels upcoming No. 5 campaign with Brad Pitt
First look at Chanels upcoming No. 5 campaign with Brad Pitt
Brad Pitt shot by Sam Taylor-Wood for the Chanel No. 5 campaign. AFP/Relaxnews pic
Brad Pitt is the first man in history to represent a womens fragrance, thanks to Chanels dedication to break with tradition.
Brad Pitt was an obvious choice, the brand explains. There is no actor alive that compares with Brad Pitt, whose talent, popularity and looks are legendary, in the same way that no other perfume compares with Chanel No. 5, which was created by Ernest Beaux.
The ad, previewed by Relaxnews, is shot in black and white by British director Joe Wright (Pride and Prejudice, Atonement, Hanna), whose previous gigs include two campaigns for Coco Mademoiselle. It features a minimalist background that contrasts sharply with the opulent decors seen in the previous films for Chanel No. 5. Brad Pitt stands in front of a bare wall and recites a poem that seems to be addressed to a woman.
The minimalist decor serves to highlight the A-listers voice, which Joe Wright describes as magnificent. With this groundbreaking campaign, Chanel hopes to channel Pitts charisma and heartfelt delivery to stir viewers.
The photographs documenting the shooting of the campaign are from Sam Taylor-Wood, while the forthcoming print campaigns pictures were taken by Steven Klein.
The 30-second spot will land on Chanels YouTube channel at 8am CET (1pm Malaysian time) on Monday, October 15, and will hit television networks on the same day at 7pm CET. The print campaign will be launched mid-November. AFP/Relaxnews
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